Founding Readers
Become a Founding Reader
Join the conversation behind The Sustainability Mirage.
Every book begins with a question.
The Sustainability Mirage began with one that became increasingly difficult to ignore:
Can sustainable development succeed within a system designed for perpetual growth?
If this question interests you, I invite you to join the conversation.
Why Founding Readers Matter
Books are often presented as finished products.
In reality, they are part of a much longer journey of observation, reflection, discussion, and learning.
The Sustainability Mirage emerged from more than four decades spent working in international development, sustainability, entrepreneurship, and global supply chains.
The ideas explored in the book continue to evolve through conversations with readers, practitioners, academics, entrepreneurs, policy makers, and curious observers.
Founding Readers help shape that conversation.
This Community Includes
Sustainability professionals
Entrepreneurs
Investors
Academics
Journalists
Policy makers
Students
Curious readers
Anyone interested in sustainability, development, corporations, economic systems, and the future.
What You Will Receive
Essays & Reflections
Occasional essays exploring sustainability, economic systems, corporations, development, and global supply chains.
Book Updates
Updates on the progress, publication, and launch of The Sustainability Mirage.
Early Access
Opportunities to preview selected excerpts and future material before broader publication.
Events & Discussions
Invitations to discussions, webinars, interviews, podcasts, and other events related to the book.
Behind the Book
Insights into the experiences, observations, and questions that inspired the manuscript.
Founding readers receive occasional, substantive communications — not frequent promotional messages. The emphasis is on quality of conversation, not volume of contact.
A Personal Invitation
Throughout my career, I worked with governments, NGOs, corporations, investors, producers, and communities across four continents.
Despite their differences, I repeatedly encountered the same contradiction.
The more sustainability efforts expanded, the more difficult meaningful progress seemed to become.
This observation eventually became a book.
But before it became a book, it was a question.
And questions are best explored through conversation.
If these ideas resonate with you, I would be pleased to have you join the journey.
— Pierre Courtemanche
A Note on Frequency
The goal is not to build an audience — it is to sustain a conversation.
You can expect occasional essays, updates when meaningful milestones are reached, and invitations to discussions when they arise.
You may withdraw at any time by contacting [email protected].
The Central Question
"What system are we trying to sustain?"
Join the Conversation
If the questions explored in The Sustainability Mirage interest you, I would be glad to include you among the founding readers.
Privacy
Your information will never be sold, shared, or used for advertising purposes.
You will only receive occasional updates related to The Sustainability Mirage, its essays, and related discussions.
"What system are we trying to sustain?"
The Sustainability Mirage
Pierre Courtemanche